Jewellery, silverware, Danish design classics and Christmas decorations at discounts of up to 70 per cent. Housed in the former Royal Copenhagen porcelain factory on Frederiksberg, Georg Jensen’s outlet is an address worth knowing for anyone visiting Copenhagen with an interest in design.
Whenever I need a hostess gift, or simply feel like looking at beautiful objects, I often find myself at the Georg Jensen Outlet on Søndre Fasanvej in Frederiksberg. I have been coming here for years, and it remains one of my favourite places in Copenhagen to browse Danish design.
The attraction is straightforward: an extensive selection of Georg Jensen jewellery, watches, silverware and home accessories, often at considerably lower prices than those found in the company’s regular shops. Discontinued collections and earlier designs are offered at substantial reductions, occasionally reaching 70 per cent off their original retail prices.
The outlet occupies the upper floor of a former porcelain factory building, with a generous showroom divided into areas for jewellery, tableware and home accessories. Silver and stainless-steel objects are arranged on tables and shelves, while jewellery and watches occupy glass display cases. There is enough to see that a quick visit can easily turn into an hour of browsing.
Unlike many factory outlets, Georg Jensen sells only first-quality merchandise here. The discounts are primarily associated with discontinued products rather than manufacturing imperfections. The selection changes, so a piece available on one visit may have disappeared by the next.
The pleasure of finding an earlier collection
Founded in Copenhagen in 1904 by the silversmith Georg Jensen, the company established its reputation through silver objects inspired by the organic forms of Art Nouveau. Over the following century, collaborations with designers including Sigvard Bernadotte, Henning Koppel, Arne Jacobsen and Vivianna Torun Bülow-Hübe expanded its repertoire considerably.
Today, the Georg Jensen name encompasses everything from handcrafted silver to jewellery, watches, kitchen accessories and contemporary objects for the home.
At the outlet, that breadth is reflected in the assortment. One might find an elegant serving dish, a necklace from an earlier collection or a piece of tableware that is no longer stocked in the flagship stores. For anyone who has admired a particular design but hesitated at the price, it is worth looking here before paying full retail.
The Christmas decorations are especially tempting at this time of year. Georg Jensen introduced its annual Christmas Collectibles in 1984, and the tradition has become familiar in Danish households, with new designs appearing each season.
Previous years’ ornaments are among the items that can turn up at the outlet. If you don’t mind your Christmas decorations being from 2025 rather than 2026, there are excellent bargains to be found. At my most recent visit, selected discontinued pieces were offered at discounts of up to 70 per cent.
Personally, I rather like the idea of finding something from an earlier collection. A well-designed object does not suddenly become less attractive because its original retail season has passed.
The people make the difference
Another reason I return is the consistently excellent service.
The staff are genuinely welcoming. They approach customers readily, know the collections and are happy to help locate particular items. There is a pleasant informality to the experience, supported by an obvious understanding of the products they sell.
During my visits, I have found them cheerful, efficient and exceptionally helpful, whether I have been looking for something specific or simply browsing.
That knowledge matters in a shop with such a varied assortment, particularly when a customer is searching for a design from an earlier collection. The assistants understand what they have in stock and can often help find things that are not immediately apparent.
It makes the outlet a pleasure to visit.
A factory with a history
The building has an interesting history of its own.
The site was originally occupied by the Aluminia faience factory, which moved to Frederiksberg in 1869. In 1882, Aluminia acquired the Royal Porcelain Factory, and porcelain production subsequently moved from central Copenhagen to Frederiksberg.
Under the artistic direction of Arnold Krog, appointed in 1885, Royal Copenhagen developed an internationally recognised approach to porcelain decoration. Its underglaze painting, influenced in part by Japanese art, helped establish the factory’s reputation at international exhibitions in the late nineteenth century.
Porcelain continued to be produced on the Frederiksberg site until 2004, when manufacturing was relocated.
The former industrial complex has since been redeveloped as Porcelænshaven, incorporating residential buildings, educational facilities and commercial premises while retaining much of its historic architecture.
For visitors interested in Danish decorative arts, the setting is particularly appropriate. The buildings remain connected to the traditions of craftsmanship and design that developed here over more than a century.
The Royal Copenhagen Factory Outlet also occupies part of the complex, selling mainly second-quality porcelain alongside discontinued collections. Its assortment includes the company’s familiar blue-and-white tableware, although prices and discounts are structured differently from those at Georg Jensen.
An address worth adding to your Copenhagen itinerary
For visitors who appreciate Georg Jensen’s designs, the outlet is well worth the journey beyond the principal shopping streets. It is a short walk from Fasanvej Metro station and easily incorporated into a day exploring Frederiksberg.
I would particularly recommend it to anyone looking for gifts, whether something small and decorative or a more substantial piece for the home. The selection is extensive, and the possibility of finding an earlier design at a substantial discount makes browsing especially enjoyable.
I rarely arrive with a detailed shopping list. Sometimes I have a particular gift in mind; more often, I simply want to see what has appeared since my previous visit. The staff are always happy to help, and there is usually something worth examining.
For anyone with a fondness for Georg Jensen, I would make the detour.
Photography © My World of Interiors
Georg Jensen Outlet
Søndre Fasanvej 9
2000 Frederiksberg, Copenhagen, Denmark
Getting there: Fasanvej Metro station (M1 and M2), approximately a six-minute walk.
Opening hours: Monday–Friday 10:00–18:00; Saturday 10:00–15:00. Confirm current hours with the shop before visiting, particularly on Sundays and public holidays.
Telephone: +45 25 24 48 48
Website: Georg Jensen – Store Locator
Photography: My World of Interiors.
