Levi’s: The Story of Denim’s Most Iconic Brand

A pair of Levi’s jeans has travelled from the gold mines of California to the catwalks of Paris, worn by miners, rebels, movie stars, and presidents alike. Levi’s is not just a brand—it is a cultural shorthand, a symbol of rugged Americana and global style, both practical and aspirational at once. Origins in the GoldContinue reading “Levi’s: The Story of Denim’s Most Iconic Brand”