From Court to Catwalk: The Enduring Legacy of Lacoste

Few brands encapsulate the intersection of sport, leisure, and fashion quite like Lacoste. Founded in 1933 by French tennis champion René Lacoste and André Gillier, the label emerged at a moment when modern sport was reshaping ideals of elegance, masculinity, and leisure. With its iconic crocodile emblem and the introduction of the chemise—the now-ubiquitous poloContinue reading “From Court to Catwalk: The Enduring Legacy of Lacoste”