Few brands encapsulate the intersection of sport, leisure, and fashion quite like Lacoste. Founded in 1933 by French tennis champion René Lacoste and André Gillier, the label emerged at a moment when modern sport was reshaping ideals of elegance, masculinity, and leisure. With its iconic crocodile emblem and the introduction of the chemise—the now-ubiquitous poloContinue reading “From Court to Catwalk: The Enduring Legacy of Lacoste”
