Bella Freud has turned cultural references into a signature language of style. Her brand translates literature, music, and film into witty, wearable, and collectible design.
The cult Ginsberg is God jumper — first created in collaboration with Laura Bailey — immortalised Beat Generation cool in soft merino wool. The Fairytale of New York ashtray borrows its name from The Pogues’ iconic ballad, reimagining urban romance in porcelain. And the Honky Dory mug brings Bowie to the breakfast table, a daily reminder of rock’s greatest shapeshifter.
What unites them is Freud’s instinct for making the familiar extraordinary. Every jumper, mug, or ashtray is more than an accessory: it’s a piece of cultural storytelling, wrapped in her unmistakable aesthetic of wit and modernity.
We can also recommend her wonderful podcast / YouTube series: Fashion Neurosis with Bella Freud.
My World of Interiors 